Content Coverage for a Football Ticketing Platform
How we secured 28 guest post placements across UK-focused publications to help a ticketing platform reach fans searching for reliable, verified ways to attend major matches.
Project Overview
The client, a football ticket marketplace, needed content reaching fans researching how to safely and legally attend major UK fixtures — from matchday logistics to ticket-buying safety.
The goal was broad coverage across local and lifestyle publications in the cities home to major clubs, so fans searching for stadium guides would find genuinely useful, relevant content.
The Challenge
- Content needed to be genuinely useful to fans — matchday logistics, transport, and safety — not just promotional.
- Coverage needed to span multiple cities and clubs (Liverpool, Manchester, London, and more) without feeling repetitive across placements.
- Publications needed real local relevance, not generic filler sites.
Our Approach
Mapped Content to Cities
We identified relevant local and lifestyle publications across each major footballing city to keep content genuinely local.
Wrote Genuinely Useful Guides
Each article focused on real fan needs — stadium logistics, transport routes, and safe ticket-buying — rather than generic promotional copy.
Secured & Verified Placement
We confirmed each of the 28 posts went live with working links before considering the placement complete.
Reported With Live URLs
The client received every published link directly, covering coverage across every major city targeted.
Results
Campaign Summary
| Metric | Result |
|---|---|
| Industry | Sports & Events Ticketing |
| Service | Guest Posting |
| Posts Published | 28 |
| Coverage | UK-wide, multiple major cities |
| Reporting | Live URLs provided |
Client name withheld by request. All figures on this page reflect the actual completed campaign — nothing here is estimated or projected.
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