Broad Small-Business Coverage for a Design Platform
How we secured 25 guest post placements across dozens of small-business verticals to support a design and marketing tool's positioning as a resource for every kind of small business.
Project Overview
The client, a design and marketing tool platform, needed content coverage across dozens of small-business verticals — bakeries, dental clinics, schools, pharmacies, real estate, auto services, and more — to support their positioning as a marketing resource for every kind of small business.
The goal was breadth: reaching small business owners across many different industries, each searching for practical marketing and promotion advice relevant to their specific field.
The Challenge
- Content needed to span a wide range of small-business industries without becoming repetitive or generic.
- Each article needed genuine, practical value specific to that industry — not one template reused across verticals.
- Publishers needed to be relevant to each specific small-business niche being covered.
Our Approach
Mapped Verticals to Publishers
We identified relevant publishers across dozens of small-business categories — from healthcare to hospitality to home services.
Wrote Industry-Specific Content
Each article addressed practical marketing challenges specific to that business type, rather than generic, one-size-fits-all advice.
Secured & Verified Placement
We confirmed each of the 25 posts went live with working links before considering the placement complete.
Reported With Live URLs
The client received every published link directly, covering the full range of small-business verticals targeted.
Results
Campaign Summary
| Metric | Result |
|---|---|
| Industry | SaaS / Design & Marketing Tools |
| Service | Guest Posting |
| Posts Published | 25 |
| Coverage | 15+ small-business verticals |
| Reporting | Live URLs provided |
Client name withheld by request. All figures on this page reflect the actual completed campaign — nothing here is estimated or projected.
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